Greenwich University

gu@greenwich.edu.pk

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School of Linguistics

Business

Business English Language

Business

TypeCertificate

CategorySocial Science

Total Hours48

Duration4 Months

Description

Business English is a basic course designed for students and corporate personnel to learn English as a second language who wish to improve their written and spoken business communication skills. The course focuses on level appropriate grammar, introduces vocabulary specific to various business domains, and familiarizes students with the finer points of business etiquette and business correspondence.


Learning Objectives

  • 01make effective presentations in business situations
  • 02accurately use the language of negotiations
  • 03communicate confidently and effectively in business meetings
  • 04use specialist vocabulary in formal business and colloquial business jargon
  • 05recognize the features of different genres of business correspondence, such as memos, emails, and business letters as well as business articles and essays
  • 06employ strategies to be a successful employee or employer in the workplace
  • 07prepare for and participate in debates on business topics
  • 08follow and demonstrate understanding of lectures, talks and interviews on business topics delivered by authentic business specialists

Course Content

The course will be composed of most or all of the following subjects, depending on the amount of class time available. The professor reserves the right to add or delete subjects according to class needs.

  • Introduction Protocol &Meeting People in Business
  • The Importance of Politeness in Business –Structures and Expressions of Politeness
  • Asking Questions (Embedded Question Structure)
  • The Present Perfect Tense (in the context of the job interview)
  • The Basics of Customer Service
  • Techniques to Calm an Angry Customer
  • Getting Back on the Good Side of an Injured Customer
  • Powerful Presentation Skills
  • How to Say Negative Things in a Positive Way
  • Editing for Agreement in Business Writing
  • Professional Telephone Etiquette
  • Taking and Leaving Messages
  • Parallelism in Business Writing
  • Parts of a Business Letter
  • Guidelines for Business Letters& Email
  • Claim and Adjustment Letters
  • Various Idioms/Expressions/Vocabulary Related to Business
  • General Punctuation Review (Commas, Capital Letters, and other punctuation, as needed)
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Foundation Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
General English - II
(Placement in this course is subject to the result of the University Placement Test) This course is designed to strengthen the basic concepts of preliminary set theory, algebra, trigonometry, analytical geometry and statistics. The course enables the weak students in mathematics to take advanced courses of mathematics and statistics.

Module I

This course is the pre-requisite to Financial Accounting course. It covers the basics of financial accounting, journal entries, ledger, income statement, balance sheet, etc.
This course introduces students to information and communication technology in a business environment and builds a foundation of digital literacy skills necessary for success in a technology driven society. Students develop skills in word processing, spreadsheet, database, desktop publishing, presentation software, and website designing. Throughout the course, the emphasis is on digital literacy, effective electronic research and current issues.
A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
This course aims to familiarize students with the principles of making different kinds of oral presentations and speeches. Students study how to make an outline, collect data and organize it to develop clarity. After generating ideas and finalizing topics, the students deliver speeches and learn to manipulate body language, tone, voice variation, etc. Gradually, the students gain confidence and overcome the fear of public speaking.
A comprehensive history of Pakistan is taught starting from pre- independence period. The second part of the course focuses on the basic Islamic concepts.
Business Mathematics

Module II

Accounting plays a vital role as an information system for monitoring, problem-solving and decision-making. However, the first step is to generate and present information in a manner that is useful. In view of this, financial accounting course focuses on the record-keeping and financial statement preparation process.
It gives an overview of economic and social systems, basic concepts such as income & resources, production and consumption, exchange & distribution. It also covers price mechanism of firms, consumer behavior and industries, production & cost functions, market structures, and in-depth analysis of demand and supply.
The objective of the course is to clarify and extend further the microeconomic concepts and to develop analytical and problem-solving skills. In addition to diagrammatic approach, the students get accustomed to simple mathematics and numerical tools. It also covers theory of consumer behavior, demand and elasticity, production functions, cost of production, behavior of the firm, the perfectly competitive market, monopoly, monopolistic competition and oligopoly, pricing of the factors of production, etc.
Business Statistics
Interpersonal Skills
The course presents hypothesis testing, analysis of variance, regression and correlation analysis, multiple regression, non parametric tests and statistical decision making. This course fulfills the pre-requisite requirement of Business Research Methods for undergraduates, and Advanced Business Research Methods for graduate students.

Module III

This course covers analysis of data taken from various sources or generated on the basis of statistical inferences.
The course helps students to develop their business writing skills in letter writing, memo writing and to familiarize students with the purpose, format, classification, planning and organization of commercial correspondence.
This course gives an overview of the social system, economy as integral part of the social system, economic agents and economic problems, basic concepts such as commodities, income and resources, production and consumption, exchange and distribution. It also covers the price mechanism of firms, consumer behavior, and industries, production and cost functions and market structure.
Provides an understanding of marketing principles and concepts, the scope of marketing and marketing tasks, marketing concepts and tools, classification and analysis of market types and buying behavior, scanning the marketing environment and competition including development of market offerings.
The objective of this course is to clarify and extend further the concepts of macroeconomics as they develop the capacity to understand the issues and problems of the economy in a global scenario. In particular they have to capture the nature and scope of various public policies. In addition to diagrammatic approach, the students are confronted to simple mathematical and numerical analyses. It also covers measurement of national income, theories of consumption, saving and investment, demand for and supply of money, determination of national income, aggregate supply and labor market, inflation and unemployment.
The course concentrates upon the impact of social, political and legal systems on business process with main thrust on the legal environment in business and topics such as company laws, consumer-environment relationship between businesses, government and society and more specifically on the changing environment of business.

Module IV

The course equips the students with basic concepts of finance. All the business decisions are ultimately measured in financial terms; as such understanding of the core concepts of finance will provide a foundation for further study and knowledge and will help in future career opportunities. Additionally, some of the basic quantitative techniques and analytical tools learned in the process will help the students in taking financial decisions in an organizational framework.
Report writing is an essential part of communication in a business environment. The course is a blend of theory and practice. Various types of reports, their purpose, planning and writing are the key features of this course. The course is student-centered by nature as it provides ample opportunity to the students to compose reports on different topics in simulated business contexts.
In this course, students study concepts of inflation and unemployment, macroeconomic variables and their mutual relationship. It also covers national income, components of aggregate demand, money and banking, public finance and taxation, international trade, etc.
The focus of attention in the course is on learning fundamental principles of management and on managing people and organization in a historical perspective as well as in the contemporary world. Students are expected to develop analytical and conceptual framework of how people are managed in small, medium and large public and private national and international organizations.
This course underlines changing trends and challenges due to rapid advancement and technological progress and their impact on organizations. Traditional roles of managers are being modified to suit the new order. Understanding the implications of people handling as an important organizational resource is one of the main building blocks of organizational performance.
It will introduce the students to the study of human mind and behavior by researching and establishing both general principles and specific cases. In this, they will explore concepts such as perception, cognition, attention, emotion, personality and behavior, brain functioning and interpersonal relationships.

Module V

The course is designed to introduce students to various aspects of business research methods and to apply the various techniques of research to the real world of business. This course covers topics such as the role of business research, scientific inquiry, beginning the research process, the hallmarks of scientific investigation, research proposal development, evaluation fundamentals of research design, foundations of measurement, primary data collection, secondary data collection, scaling and instrument design, and sampling design.
This course aims to build a working knowledge of corporate finance. The exposure to corporate finance will help the students in understanding the financial planning and decision making required of a financial manager.
The course describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments, create value for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs and develop strategies for meeting the claims of financial market participants.
This course examines how financial markets and financial institutions such as banks, insurance companies, and mutual funds work and explores the role of money in the economy. It also highlights the role of a regulator in controlling the financial markets.
The course focuses on the nature and scope of managerial economics, managerial decision-making process, theory of the firm, profit maximization, cost minimization, economic optimization and incremental concept in economic analysis.
The objective of this course is to undertake a rigorous study of the theoretical foundations of modern financial economics. The course will cover the central themes of modern finance including individual investment decisions under uncertainty, mean-variance theory, capital market equilibrium and asset valuation, arbitrage pricing theory, option pricing and the potential application of these themes. Upon completion of this course, students should acquire a clear understanding of the major theoretical results concerning individuals consumption and portfolio decisions under uncertainty and their implications for the valuations of securities.

Module VI

Business Research Method
This course introduces students to fundamentals of international business and the dynamics of interacting variables affecting organizations involved in international business, developments in international business and their impact on Pakistan’s trade prospects viz-a-viz opportunities and challenges.
This course focuses on investment environment, various developments in the investment theory and the principles and practices of valuation. The analysis of fixed income securities, equity securities, derivative securities and other securities, such as unit trusts, are discussed. The theories, principles, and techniques of portfolio management are also presented. The topics include the portfolio investment process, asset allocation, portfolio construction, and portfolio performance evaluation.
The course involves procedures, laws, rules and regulations of taxation. It aims at providing students with in-depth knowledge of various aspects of taxation.
This course covers techniques of financial analysis of investment expenditures as well as the economic and distributive appraisal of those projects. The course gives special consideration to cases in the developing world. Students will engage in a critical analysis of these tools and their role in the political economy of international development. The course will cover topics such as alternative planning strategies for conditions of uncertainty; organizations and project cycle management; the political environment; and interactions of clients and advisers, engineers, planners, policy analysts, and other professionals.
This course introduces the key sectors of economy of Pakistan and contemporary issues in agriculture, industry, financial and social sector. Also it highlights current policies in trade, commerce, fiscal policy, etc.

Module VII

Topics in Micro Economics
Topics in Macro Economics
The course focuses on the short and long term financial management of a firm. The students will be expected to develop understanding of financial models to maintain the firm’s current assets and liabilities at the optimum level.
Financial Derivatives (Elective - II)
It comprises 03 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
In this course students study the changing world and interdependence: basis of trade, gains from trade, absolute advantage, comparative advantage, overview of comparative advantage and pattern of trade. It also covers offer curves and free trade equilibrium, disagreements on free trade and overview of emergence of international trade issues.

Module VIII

This course is designed to provide students with a conceptual understanding of how financial markets work, how they are structured, how prices and yields are determined and provide insight into the many different types of risks that exist in financial markets.
This course will discuss the impact of monetary policy on individual behavior and the macro economy. It includes evolution of money payment system, demand & supply of money, the role of money in the economy. It also covers the conduct of monetary policy like: central bank, money & interest rates, money and inflation, monetary policy in international framework.
The course focuses on the impact of economic, legal, social, psychological and cultural forces on employment relations. It also covers performance evaluation, compensation and benefits, promotion, job design, training, layoffs, retention and turnover and the human resource implications of business strategies.
It comprises 03 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.

Internship

Internship 6-8 Weeks
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Program Features

Weeks 16
Fee Rs. 25000
Level Certificate