Greenwich University

Bachelor of Science – (Mass Communication and Media Studies)

Credit Hours120

Program Duration4 Years

Program Overview

The BS in Mass Communication and Media Studies degree program emphasizes critical thinking, writing, content creation, the effects of the media on the public as media studies, and related journalistic and strategic communication practices.

The focus of the BS in MCMS program is to enhance the media literacy of students, and to play an active role in digital media, print and electronic media of the contemporary world. Media is still an emerging field of the current century. Knowledge of media always enhances the expression power of a person. This program polishes the skills of students to express their thoughts and ideas for the betterment of the society.


12 Years of Education

Job Market

The BS in MCMS lays the groundwork for understanding the foundations and major principles of mass media and can lead to a mass media career and beyond. Students apply basic concepts learned in the major to any communication path they follow. If you are pursuing a career in a traditional media field such as advertising, public relations, or journalism, you can apply your understanding of media learned in the sequence to a wide range of work. Students have launched careers as freelance videographers, musicians, wedding planners, doctors, designers, information specialists, research analysts, writers, editors, community affairs, as leaders in the non-profit sector, and in corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations).

Preparatory Courses

Personality Grooming
Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.

Module I

English Composition
Pakistan Studies or History
Religious Studies or Ethics
Communication Skills
Computing Essentials

Module II

Foreign Language
Environmental Science
Mathematics & Statistics
Business Communication

Module III

Printing & Design Concepts
Mass Communication and Journalism
Photography & Image Editing
Drawing, Perspective & Concept Art
Graphics Design

Module IV

Broadcast Media
Storyboarding and Idea Development
Theories of Mass Communication and Media Studies
Non-Linear Editing
Camera & Lighting Techniques

Module V

Academic Reading & Writing
Advertising and Public Relations
Functional Urdu
Elective – I
Elective – II

Module VI

Media Research
Logic and Critical Thinking
Elective – III
Elective - IV

Module VII

Capstone Project 1
Media Entrepreneurship
Digtial Image Manipulation
Drama & Theater Studies
Mobile and e-Journalism

Module VIII

News Anchoring
Capstone Project 2


Internship 6-8 Weeks

Electives: Advertising

TVC & DVC Production
Event Management
Integrated Marketing Communication

Electives: Journalism

Radio & Podcast Journalism
The aim of the course will be to give knowledge about News gathering, elements of News and News value, developing relationships with stake holders and sources of News. Following the ethical standards, what to report and how to report will be discussed to larger extent. Writing stories for print and electronic media will be core area of the course. The art of Editing News stories including subbing will be taught during the course.
The course will enable the students to understand about in-depth story writing for News. It will enhance the skills for Investigative Journalism and will create a sense about doing analysis of stories which are not brought in lime light. The students will understand and will be curious about sensitive nature of stories the course intends to inculcate the difference between normal and investigative stories. The news room, whether electronic or print will be understandable and how they cope with investigative stories. The students will be able to write and produce investigative stories themselves.
The course will discuss the multifaceted role of media in relation to violent conflicts and peace related issues that the media can play in diverse phases of conflicts. We will focus on the news categories and the journalistic coverage of conflicts. also inspects the art of reporting of war and violence (direct, structural, cultural) can be made more truthful and more beneficial by looking for the roots of conflict and highlighting possible solutions.

Electives: Film & TV Production

The objective of the course is to teach the students to produce documentary having interactional standard. Interview techniques and importance of locations and its selection will be practically taught. After the course the students will be able to produce documentaries on factual topics.
Direction and Director role in very significant in any T.V production. During the course the role of the Director with the other crew members will be highlighted. Difference between film Director and T.V. Director will be emphasized. The role of Western and Eastern Directors will be highlighted. The class will be told about various Directors working in the electronic media. The course will enable the students to have a good knowledge about T.V. Production and will be able to work using various tools easily.
The course will cover the most important aspects of the art and craft of writing for the screen. Topics covered will include techniques for generating ideas, the drafting process, classical screenplay structure, conflict, characterization, dialogue, how to write visually, how to analyze your own work as a screenwriter, dealing with notes/feedback, scene structure, rewriting and other tools of the trade. Teacher also discuss the business side of screenwriting, such as selling a script, working with agents, managers, producers, directors, casting agents, etc.

Electives: Digital Media

Visual Communication & Design
The main objective of this course to provide in-depth Knowledge in constructing three-dimension animation. It is a multipart interdisciplinary course of artistic manner and technological understanding, requiring an open creative approach from students. Throughout the class. The main software will be used in the class are: Cinema 4 D, 3Ds Max and After Effects for modeling, Rigging and animation as well as other related stages of the production stages.
Digital Marketing
Digital Branding

Electives: Development Communication

Development Journalism
Technology and Social Change
Social Development and Policy
Development Communication Studies

Electives: Public Relations

Public Affairs & Government Relations
Strategic Communication Planning
Multiplatform Storytelling & Building Communities
Understanding Consumer Culture

Electives: Organizational Communication

Corporate Communication
Organizational Communication
Crisis Communication
Organizational Behavior

Program Features

Courses 40
Duration 4 Years
Level Undergraduate