Bachelor of Science – (Digital Media Marketing)

Credit Hours136

Program Duration4 Years

Program Overview

Bachelor of Science in Digital Media Marketing program consist of 45 courses. Total program duration is 4 Year and total credit hours are 136.

Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming

Module I

This course will be focused to develop vision of Historical Perspective, Government, Politics, Contemporary Pakistan, Ideological Background of Pakistan. To study the process of governance, national development, issues arising in the modern age and posing challenges to Pakistan.
Business Communication
Digital Photography
The objective of this course is to introduce students to technology and computer skills to become familiar with print and electronic media. It focuses on the use of different computer programs that journalists can use during daily routine journalism (press / television / radio). However, this course will provide a basic introduction to soft relaxation, such as students in different courses, to learn different aspects in detail. Students will be considered MS Office.
This course goals to deliver students with the familiarity and practical skills required to successfully formulate to media content understand. Therefore, daily news reading habit development is the prime task of this course.
The chief objective of the course is to explore various approaches to measuring, drawing, shading and rendering. Focus will be on developing the pupil’s ability to see and understand how to create realistic representations of spaces and forms.

Module II

Islamic Education
Introduction to Advertising
Fundamentals of Digital Marketing
The students will be able to independently use the software such as SPSS. It will help the students in their research work. As well as to we prepare students, not only for majoring in mathematics, with the essential tools of calculus to apply the concept and use techniques in their respective disciplines.
Fundamentals of Economics
Digital Graphic Design

Module III

Media Management & Marketing
Digital Economics
UX & UI Management
Introduction to E-Commerce
Non Linear Editing
Search Engine Optimization

Module IV

Integrated Marketing Communication
Visual Communication
Website Planning & Structure
Business Research Methods
Facebook Marketing
Vlog Production for Marketing

Module V

Content Development for Digital Media / CopyWriting
YouTube Marketing
Digital Consumerism
Media Entrepreneurship
Web Radio
Interactive Media

Module VI

Online Banking System
Entrepreneurship & SME Management
Digital Media & Society
The core aim of this subject is to deliver understandings of media research. Course help students have a better understanding of the multiple implications of international communications, this course will adopt a mix-media approach in a cross-border assessment.
Elective - I
Elective - II

Module VII

Dissertation - I
Project Management
Marketing & Digital Communication
Online Store Development
Product Design & Promotion
Visual Culture

Module VIII

It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
Digital Economy of Pakistan
Elective - III
Elective - IV


Internship 6-8 Weeks


Social Media as Business Tool
Creativity & Innovation
Online Store Designing & Development
In this course students will learn, how to produce a video commercial for promoting a product, service or brand. These video commercials go on air television or viral on social media platforms such as Facebook and YouTube. Students first shoot a digital commercial with either a professional camera or just a smartphone. This training will increase awareness & acquire new leads, nurture existing leads, and increase conversions. Students will also learn related software.
Motion Graphics for Web
Multimedia Art
Call Center Management
Display Advertising
Product Design
Emerging Media
Global Marketing
The course will focus on how hourly News is produced. The function of News Room, the role of Director News, Assignment Editors, Reporters, Copy Writers, Producers and NLE’s will be discussed. Running Order of News Bulletins and different phases of Production will be the part of Study. Software used during Production of News will be discussed.
Strategic Online Marketing
Mobile Marketing

Program Features

Courses 45
Duration 4 Years
Level Undergraduate