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Liberal Arts & Creative Arts

Bachelor of Studies in Media & Communication Studies

UndergraduateCareer focused
Media that informs, influences and inspires.

A four-year undergraduate programme in Media & Communication Studies at the ARY School of Media Studies.

4 Years
Duration
136
Credit hours
49
Courses
Overview

Programme overview

Degree programme: Bachelor of Studies in Media & Communication Studies · Faculty: Liberal Arts & Humanities · Department: Media Art & Design · Duration: 4 years · Eligibility: Intermediate / A Level · Credit hours: 136 · Courses: 49.

Specializations include Advertising & Public Relations, Theatre, Film & Television, and Journalism.

Programme

Learning outcomes & curriculum

01Understand key concepts, theories, and practices in media and communication studies.
02Create effective written, visual, audio, and digital content for different media platforms.
03Analyze the role of media in shaping society, culture, public opinion, and communication trends.
04Apply ethical, professional, and responsible communication practices in media-related work.
05Use research, creativity, and digital to solve communication problems and produce impactful media projects.

Total: 136 credit hours across 49 courses. Specializations available within the programme.

Advertising & Public Relations

  • Campaign Design
  • Brand Management
  • Concept Development & Copy Writing
  • Media Planning & Buying
  • Digital Public Relations
  • Social Media Advertising & Analytics
  • Integrated Marketing Communication

Theatre, Film & Television

  • History of Film & Cinema
  • Film & Theatre Acting
  • Script Writing & Screenplay
  • Cinematography
  • Direction
  • Production Design
  • OTT Production

Journalism

  • News Writing & Reporting
  • Human Rights & Gender Reporting
  • Broadcast Media
  • TV & Multimedia Journalism
  • News Anchoring
  • Photojournalism
  • Conflict and crisis communication
Admissions

Admission & eligibility

Intermediate or equivalent to 12 Years of Education

Careers

Career opportunities

Graduates of the programme are well prepared to pursue successful careers in diverse sectors of the media and communication industry. With strong communication, creative, and technical skills
Graduates may pursue careers in:
News Media & Journalism
Advertising & Public Relations
Digital Media Production
Broadcasting (Radio & Television)
Documentary Filmmaking
Corporate Communication
Media Research & Analysis
Multimedia Content Creation
Media Planning & Strategy
Public Policy & Advocacy
Why Greenwich

Why choose this programme

1. A comprehensive curriculum blending theory, practical skills, and media ethics
2. hands on learning through internships, projects, and capstone experiences
3. Exposure to diverse media platforms and cutting-edge tools
4. Expert guidance from experienced faculty and industry professionals
5. Strong preparation for dynamic careers in media, communication, and journalism

Ready to begin?

Apply for Bachelor of Studies in Media & Communication Studies. Fall 2026–27. A simple, guided online application that takes under a minute.

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Campus
DK-10 38th St, D.H.A Phase 6 Darakhshan Villas Phase 6, Karachi