Greenwich University
BBA

Bachelor of Science – (Business Administration) (BS-BA)

Credit Hours120

Program Duration4 Years

Program Overview

Greenwich University’s Bachelor of Studies in Business Administration focuses on emerging and innovative contexts, embedded soft skills and personal development, to prepare you with the skills and experience you need to succeed in the business world. You can major in people or project management, banking or finance, supply chain management, hotel management, and more.

Eligibility

12 Years of Education

Job Market

The undergraduate degree develops the capabilities of graduates that promises better personal development and high-earning executive level jobs at the entry level in the management profession.

Foundation Courses

Personality Grooming
Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
(Placement in this course is subject to the result of the University Placement Test) This course is designed to strengthen the basic concepts of preliminary set theory, algebra, trigonometry, analytical geometry and statistics. The course enables the weak students in mathematics to take advanced courses of mathematics and statistics.

Module I

A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
Pakistan Studies or History
Religious Studies or Ethics
Communication Skills
Computing Essentials
Philosophy

Module II

Foreign Language
Psychology
Sociology
Anthropology
Mathematics & Statistics
Business Communication

Module III

Environmental Science
Microeconomics & Macro Economics
Accounting
Statistical Inference
Corporate Ethics

Module IV

Corporate Law
Islamic Finance
Pakistan & Global Economy
Principles of Management
Principles of Marketing

Module V

Academic Reading & Writing
Financial Management
Human Resource Management
Specialization I
Specialization II
Specialization II

Module VI

Qualitative Research Methods
Logic and Critical Thinking
Marketing Management
Specialization III
Specialization IV

Module VII

Quantitative Research Methods
Organizational Behavior
Production & Operation Management
Cost Accounting
Management Information Systems

Module VIII

Global Business Management
Entrepreneurship
Research Project

Specialization: Banking

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
The course provides a detailed knowledge of consumer banking which covers aspects related with consumer expectations, needs, demands for the banking sector and up-gradation of banking systems as per the feedback from the consumers on a priority basis.
Traditionally, lenders have faced credit risk in the form of default by borrowers. To this date, credit risk remains major concern for lenders worldwide. The more they know about the creditworthiness of a potential borrower, the greater the chance they can maximize profits, increase market share, minimize risk, and reduce the financial provision that must be made for bad debt. This course provides fundamental understanding of the credit risk analysis process and discusses in detail, various aspects of financial statement analysis, including ratio and cash flow analysis, among others, to help in making better credit-related decisions. It also looks at various non-financial factors such as business plan, industry/sector, management, etc., that could affect the creditworthiness of the clients.
Money & Banking

Specialization: Finance

This course is designed to familiarize the students with the managerial requirements for financial data, evaluation of current techniques of statement analysis, application of analytic methods to serve financial management needs, and consequences of “Generally Accepted Accounting Principles.”
This course focuses on investment environment, various developments in the investment theory and the principles and practices of valuation. The analysis of fixed income securities, equity securities, derivative securities and other securities, such as unit trusts, are discussed. The theories, principles, and techniques of portfolio management are also presented. The topics include the portfolio investment process, asset allocation, portfolio construction, and portfolio performance evaluation.
Risk Management continues to evolve as an important field of study in finance. Corporate organizations are increasingly viewing all risks that they face in a more integrated framework than in the past. This course aims to assist the students in identifying, analyzing and managing all types of risk.
Auditing & Taxation

Specialization: Human Resource Management

This course will provide a conceptual and operational understanding of all the key aspects of human resources staffing functions, including job analysis, recruitment, assessment, selection, and performance evaluation. Students learn to design and implement an effective and legally defensible staffing system tailored to meet organizational requirements.
This course covers basic concepts of training, reasons for training programs, goals that drive the training process and the importance of formal training to business.
Performance Management
Compensation & Benefits

Specialization: Hotel Management

This course provides a detailed information to the students about higher performance of service management in the hoteling sector. The aim of high performance service management is to optimize the service-intensive supply chains, which are usually more complex than the typical finished-goods supply chain. Most service-intensive supply chains require larger inventories and tighter integration with field service and third parties. They also must accommodate inconsistent and uncertain demand by establishing more advanced information and product flows. Moreover, all processes must be coordinated across numerous service locations with large numbers of parts and multiple levels in the supply chain.
It provides the background every graduate will need in today’s rapidly changing global marketplace. It prepares students to plan, develop, market, and manage hotels in the international arena. It gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in international interactions.
This course is designed to enable the students to profitably manage a food service operation in order to satisfy customers. Employees learn how to give guests the highest priority as all details of food and beverage operations are planned, implemented, and evaluated.
This course includes both fields of work and study. In the work sense, it refers to management of hotels, restaurants, travel agencies, and other institutions in the hospitality industry. As a field of study, it refers to the study of the hospitality industry and its management needs. People who are interested in careers in hospitality management may opt to pursue it as a field of study so that they can start their careers on solid footing.

Specialization: Management

Change Management
Total Quality Management
Strategic Leadership Management
Crisis management is no longer only for those assigned to the task; it is for each and every person. Every experience of a disaster has shown how ordinary people have to rise to the challenges of a crisis,from securing the site of the incident and appraising the ground, to handling media’s demands. Above all, crisis management efforts should be directed towards helping the organization recover from of the crisis and ensure continuity.

Specialization: Management Information Systems

The growth of internet and electronic commerce has tremendously amplified the importance of database technology, knowledge, and skills. In this course students will be able to learn the basic concepts of database and data warehouse, and gain first-hand experience through developing a real world e-commerce web database application.
Whenever a business information system is developed, selected, purchased or implemented, an information Systems Analysis and Design (SA&D) effort is usually undertaken. This could be a small task or a large-scale project. This course addresses these issues at length.
This course provides insight into principles and techniques of knowledge management. As knowledge management is an integral part of day-to-day operation in support organizations, it helps solve problems and knowledge is created as a by-product of problem solving.
This course provides an in-depth knowledge of business through Internet, intranet, extra net, and electronic mail. It also covers the implementation of Enterprise Resource Planning (ERP) which supports the organization towards the paperless, cost and time saving and fast techniques of business.

Specialization: Marketing

Product Management
Digital Marketing
The objective of this program is to cover the art and science of branding, and the strategies through which companies can create,capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies that manage them over time.
Consumer Behavior

Specialization: NGO Management

It is an intensive course, which includes classroom lectures and practical training in the various departments in a hospital.
Students through this course understand the physical supply and distribution functions in business management, including channel selection, transportation, facility location and materials management; it concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system.
This course is designed to provide the student with an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization.
This subject creates knowledge and analytical skills through applied research and involvement in the process of managing small and medium enterprise ventures in the contemporary business environment. Students collaborate with selected industry practitioners on an industry-based research project. This enables students to acquire the basic competencies necessary for venture / small and medium business management. Students learn to appreciate the major ingredients in small and medium enterprise success, and the special problems small and medium enterprises may encounter.

Specialization: Supply Chain Management

Provides an overview of current logistics and distribution practices. Students gain an understanding of the basic components of logistics management and the dynamics of what is considered best practice. It focuses on the complexities associated with the integrated flow of raw materials, in-process goods, finished goods, and information from point-of-origin through the production process to the end consumer.
Emerging Trends in Logistics Management
The program enables students to analyze the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management.
The course includes the typical operations planning and control and addresses the design of OPC system, its typical tasks, key components, and product and process issues that affect the system. Topic areas include demand management, sales and operations planning, inventory management, master production scheduling, material requirements planning, distribution requirements planning, capacity planning, production activity control, and ERP.

Program Features

Courses 40
Duration 4 Years
Level Undergraduate