Greenwich University

gu@greenwich.edu.pk

03062248363

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Associate of Science in Fashion Marketing & Merchandising

ASFSCOMM

Associate of Science in Fashion Marketing & Merchandising

AS

DegreeAssociate

CategoryMedia Art & Design

Credit Hours62

Program Duration2 Years

Program Overview

Enroll in the Associate program in Fashion Marketing and Merchandising to achieve the first half of a bachelor’s degree which polishes your creativity and consolidates your grip on theoretical, methodological, and practical work. The associate programme/degree is an inroad to the fashion industry. 

Eligibility

Admissions at Greenwich university are based on 100℅ on merit. Students applying for different disciplines must clear the admission test and interview.

  • * Intermediate pass in at least 45% (12 years of education)
  • * Equivalence Certificate from IBCC (In case of O / A Levels or other foreign qualification)
  • * Diploma in relevant field or (Art and design, humanities etc.)

Career Opportunities

  • * Department Manager
  • * Fashion Designer
  • * Fashion Advertising Director
  • * Fashion Buyer
  • * Fashion Consultant
  • * Fashion Coordinator
  • * Fashion Event Coordinators
  • * Internet Retailer
  • * Market Researcher
  • * Marketing Representative
  • * Merchandise Manager
  • * Pattern Maker
  • * Product Coordinator
  • * Product Designer
  • * Product Developer
  • * Textile Designer
  • * Visual Merchandiser
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Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming

Module I

A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
Pakistan Studies or History
Religious Studies or Ethics
Communication Skills
Computing Essentials
Philosophy

Module II

Foreign Language
Psychology
Sociology
Anthropology
Mathematics & Statistics
Business Communication

Module III

Environmental Science
History of Art & Design
Introduction to Fashion
Photography and Image Editing
Students will learn and apply basics of diverse computer program applications (such as Animate, Illustrator and Photoshop), web management, picture modifying, drawing and illustrations. Students will frequently work in groups but will be expected to add up to individual assignments in association to the team’s work.

Module IV

Materials (2D & 3D)
Design for Digital Media / Photoshop
Draping
Pattern Making
Principles of Marketing

Module V

Academic Reading & Writing
History of Fashion
Fashion Illustration
Textile Design
Fashion Design Studio

Module VI

Qualitative Research Methods
Logic and Critical Thinking
Digital Marketing
Digital Fashion Design
Fashion Advertising

Module VII

Quantitative Research Methods
FMarvelous Design
Accounting and Finance
Methods of Printing
Consumer Behavior

Module VIII

Fashion for Merchandising
Digital Content for Fashion
Research Project

Internship

Internship 6-8 Weeks
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Program Features

Courses 24
Duration 2 Years
Level Associate