Country Director - Population Services International
Ayesha Leghari is a management, marketing and communications expert with over 14 years of experience leading teams, implementing programs, and designing campaigns. Prior to this, she served as the Head of Social and Behaviour Change Communication (SBCC) and a SBCC advisor where she assisted Greenstar in developing their 5-year marketing plan and SBCC strategy. Ms. Leghari has also served as Deputy General Manager and Country Lead for Behavior Change Communication for PSI’s USAID-funded Maternal and Child Health program in Pakistan, leading health communications component of the MCH program consortium.
The marketing and communication skills learnt at Greenwich have helped me excel in devising several mass media, mid media, and interpersonal communication strategies and campaigns.