Greenwich University
Bachelor of Science in Digital Business Management

Bachelor of Science in Digital Business Management

BBA

Degree Undergraduate

Category Business Administration

Credit Hours126

Course Duration4 Years

Program Overview

The program has a leading-edge in providing an array of skills to collaborate and combine the conventional and innovative businesses using digital technologies to transform the services and product delivery in contemporary ways. By merging digital business with innovative management, this degree prepares the graduate to be able to launch new business ventures and steer established businesses through digital evolution. The program can strengthen the entrepreneurial ability.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

Digital expertise and mindset are in demand in businesses, start-ups, public authorities, and non-governmental organizations as well as in science, research, and development.

Fondation Module


Module 1

Philosophy & Critical Thinking
Pakistan Studies / History
Principles of Management

Module 2

Religious Studies / Ethics
Fundamental of Mathematics

Module 3

Microeconomics & Macro Economics
Civics & Community Engagement
Fundamental of Statistics

Module 4

Digital Business Management & Emerging Technology
Principles of Marketing
Introduction to Business Finance

Module 5

Qualitative Research Methods

Module 6


Module 7

Production & Operations Management
Artificial Intellgence & Big Data in Business
Understanding & Managing Big Data

Module 8



Course Lessons

  • 1 To demonstrate the Graduates’ potential required to for a positive and proactive approach to counter conventional and contemporary business challenges of the exigent business environment around the globe.
  • 2 To prepare students with academic and analytical skills to cultivate professional excellence in the corporate world at the same time develop academic proficiency for postgraduate studies.
  • 3 To demonstrate graduates who perform community services in addition to their other duties with ethical understanding and moral values.
  • 4 To develop graduates to perform professional and intellectual trait and management skills such as team building, leadership, creativity, and communication permitting employability and adding value for the organization.

Course Features

Courses 42
Duration 4 Years
Level Undergraduate