Greenwich University
Bachelor of Science in Digital Media Marketing

Bachelor of Science in Digital Media Marketing

BBA

Degree Undergraduate

Category Mass Communication

Credit Hours126

Course Duration4 Years

Program Overview

The Bachelor of Science in Digital Media Marketing (BS-DMM) is a cutting-edge undergraduate program offered by the Department of Media, Art, and Design. This program is designed to provide students with a strong foundation in digital marketing concepts, tools, and strategies essential for navigating today’s fast-paced and dynamic digital landscape. The curriculum, developed by industry experts and academic professionals, combines creative, technical, and strategic skills to equip students with expertise in areas such as content development, branding, social media management, web design, search engine optimization (SEO), digital advertising, and data analysis. With a strong emphasis on practical learning, students will engage in hands-on projects, internships, and a capstone project aimed at enhancing their professional readiness and industry adaptability. This program not only focuses on teaching theoretical knowledge but also emphasizes practical experience, ensuring that students are well-prepared to tackle real-world challenges in the evolving digital marketing industry.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

The BS-DMM program prepares graduates to excel in the rapidly evolving digital marketing industry. By developing versatile skills in creative content production, digital strategy, branding, analytics, and marketing communication, students are well-equipped to meet industry demands and capitalize on emerging opportunities.
Graduates may pursue careers in:

  • • Digital Marketing Agencies
  • • Advertising Agencies
  • • Social Media Management
  • • Content Creation & Strategy
  • • Brand Management
  • • Digital Public Relations
  • • Search Engine Optimization (SEO)
  • • Web & UI/UX Design
  • • E-commerce & Online Retailing
  • • Media Planning & Strategy

Why Choose: BS-DMM

  1. Comprehensive curriculum integrating creativity, technology, and marketing strategies.
  2. Practical learning through internships, projects, and a capstone project.
  3. State-of-the-art facilities and access to the latest industry tools.
  4. Guidance from experienced faculty and industry professionals.

Fondation Module


Module 1

Digital Media Fundamentals
Religious Studies / Ethics

Module 2

Pakistan Studies / History
Concept & Content Development

Module 3

Philosophy & Critical Thinking
Civics & Community Engagement

Module 4

Principles of Marketing

Module 5


Module 6


Module 7

Artificial Intelligence in Media

Module 8

Understanding & Managing Big Data
Digital Advertising & Public Relations


Program Learning Outcome

  • 1 Demonstrate digital marketing skills and professional knowledge to increase customer engagement through online presence. (Goal 1)
  • 2 Understand what social media is, the various channels through which it operates, and its role in marketing strategy (Goal 4 & 6)
  • 3 To be able to demonstrate skills & knowledge about word-of-mouth marketing to develop effective (Goal 4 & 15)
  • 4 To Be more thoughtful and creative in all personal and professional interactions package of artistic talent, financing, and handling logistics supports (Goal 4)

Module 1

Personality Grooming
Personality Grooming
Personality Grooming

Module 2

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming

Module 3

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming

Module 4

Personality Grooming
Personality Grooming
Personality Grooming

Module 5

Personality Grooming
Personality Grooming



Course Features

Courses 42
Duration 4 Years
Level Undergraduate