Greenwich University
Bachelor of Science in Digital Media Marketing

Bachelor of Science in Digital Media Marketing

BBA

Degree Undergraduate

Category Mass Communication

Credit Hours132

Course Duration4 Years

Program Overview

The growth of social media and digital marketing have allowed many businesses to excel in construction an online presence. Learn how to apply these techniques to create a brand and initiative of organic traffic to any company website with the BS in Digital Media Marketing.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

Digital marketing is one of the Pakistan's biggest growth industries and many businesses are moving more operations online following the Coronavirus pandemic. This means there are many opportunities for qualified digital marketers, working in-house, in marketing agencies and on a freelance basis for organisations of all sizes. A digital marketing degree also provides you with the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organisation or industry. Roles that graduates can apply to include, but are not limited to: Social media executive, Marketing campaigns officer, Business development manager, Account manager, Press officer, Online marketing executive, etc.

Fondation Module


Module 1

Philosophy & Critical Thinking
Pakistan Studies / History

Module 2

Religious Studies / Ethics
Fundamental of Mathematics

Module 3

Fundamentals of Design & Media Studies
Civics & Community Engagement
Fundamental of Statistics

Module 4

Media Management & Marketing
Concept & Content Development

Module 5


Module 6

Advertising & Public Relations
Artificial Intelligence in Media

Module 7

Search Engine & Social Media Marketing
Understanding & Managing Big Data
Search Engine Optimization

Module 8

Integrated Marketing Communication


Program Learning Outcome

  • 1 Demonstrate digital marketing skills and professional knowledge to increase customer engagement through online presence. (Goal 1)
  • 2 Understand what social media is, the various channels through which it operates, and its role in marketing strategy (Goal 4 & 6)
  • 3 To be able to demonstrate skills & knowledge about word-of-mouth marketing to develop effective (Goal 4 & 15)
  • 4 To Be more thoughtful and creative in all personal and professional interactions package of artistic talent, financing, and handling logistics supports (Goal 4)

Course Features

Courses 44
Duration 4 Years
Level Undergraduate