Greenwich University
Bachelor of Science in Mass Communication & Media Studies

Bachelor of Science in Mass Communication & Media Studies

BBA

Degree Undergraduate

Category Mass Communication

Credit Hours126

Course Duration4 Years

Program Overview

The Bachelor of Science in Mass Communication & Media Studies (BS-MCMS) offers a dynamic, future-focused education, equipping students with the essential knowledge and skills to navigate and shape the ever-evolving media landscape. Designed to provide both theoretical insight and practical expertise, the program highlights the critical role of media in influencing global trends, shaping cultures, and driving social change. Through a blend of engaging classroom learning and hands-on experience, students will explore diverse fields of media, including journalism, advertising, public relations, broadcasting, digital content creation, and media law. The curriculum emphasizes innovation, creativity, and ethical media practices, ensuring that graduates are well-prepared to become leaders in the rapidly advancing digital age.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

Graduates of the BS-MCMS program are well-prepared to pursue successful careers in diverse sectors of the media and communication industry. With strong communication, creative, and technical skills.
Graduates may pursue careers in:

  • • News Media & Journalism
  • • Advertising & Public Relations
  • • Digital Media Production
  • • Broadcasting (Radio & Television)
  • • Documentary Filmmaking
  • • Corporate Communication
  • • Media Research & Analysis
  • • Multimedia Content Creation
  • • Media Planning & Strategy
  • • Public Policy & Advocacy

Why Choose: BS-MCMS

  1. A comprehensive curriculum blending theory, practical skills, and media ethics.
  2. Hands-on learning through internships, projects, and capstone experiences.
  3. Exposure to diverse media platforms and cutting-edge tools.
  4. Expert guidance from experienced faculty and industry professionals.
  5. Strong preparation for dynamic careers in media, communication, and journalism.

Fondation Module


Module 1

Intro. To Mass Communication & Media Studies
Religious Studies / Ethics

Module 2

Pakistan Studies / History
Theories of Mass Communication & Media Studies

Module 3

Philosophy & Critical Thinking
Civics & Community Engagement
Camera & Lighting Techniques

Module 4

Development Support Communication

Module 5


Module 6


Module 7

Artificial Intelligence in Media

Module 8

TV & Multimedia Journalism


Program Learning Outcome

  • 1 To demonstrate an ability to critical thinking skills, creative and imaginative use of communicative new technologies (Gaol 4)
  • 2 To demonstrate an ability to communicate effectively with all media stakeholders and mobilize the community for a common cause. (Goal 3 & 4)
  • 3 To Produce work that contributes knowledge and expresses creativity with competent and effective communication (Goal 9)
  • 4 Students will be able communicate visual (Goal 4)

Module 1

Personality Grooming

Module 2

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming

Module 3

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming

Module 4

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming

Module 5

Personality Grooming
Personality Grooming
Personality Grooming
Personality Grooming



Course Features

Courses 42
Duration 4 Years
Level Undergraduate