Greenwich University
Master of Science in Mass Communication & Media Studies

Master of Science in Mass Communication & Media Studies

BBA

Degree Graduate (18-Years Masters)

Category Mass Communication

Credit Hours36

Course Duration1.5 Year

Program Overview

This program leads to media industries and their relationship to culture and society, and the understanding of how communication works. The program of MS in MC&MS emphasizes to development of critical thinking, professional writing skills and effective oral communication.

Eligibility

BS degree in Mass Communication or relevant field from HEC recognized University

Job Market

The Mass Communication and Media Studies prepares students for a wide variety of careers in business and industry of advertising, television, film, and journalism. Potential job roles include researcher, socializer, content writer, copywriter, journalist, videographer video editor, photographer, news editor/ director, sub-editor, development support communication manger public relation officer, production manager, anchor, filmmaker, assistant producer, director/ producer, and screen play writer.

Module 1

Approaches to Mass Communication Studies
Communication Research Methods
Conflicts & Crisis Management

Module 2

Multimedia Art & Design

Module 3



Specialization: Advertising

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Specialization: Development Communication

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Specialization: Digital Media

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Specialization: Film & TV Production

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Specialization: Journalism

This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.
This course will examine how financial markets such as those for bonds, and financial institutions, banks, insurance companies, and mutual funds work, and explore laws, rules and regulations, exit and entry barriers in the banking sector.

Program Learning Outcome

  • 1 Demonstrate an ability to apply a significant amount of media skills within the specific domain of the MS program. (Goal 3)
  • 2 To demonstrate an ability to produce and execute the content for media mix and analyze information society problems by using various creative approaches (Goal 17)
  • 3 To demonstrate an ability to communicate effectively with all media stakeholders and mobilize the community for a common cause (Goal 1)
  • 4 To demonstrate the ability to understand and analyze corporate social responsibilities and apply ethical values by using media content. (Goal 7)

Module 1

Video Editing & Color Grading
Storyboarding & Idea Development
Broadcast Media
Advertising & Public Relations
Sound Designing

Module 2

Artificial Intelligence in Media
News Writing & Reporting
Printing & Design Concepts
Documentary Vision
Motion Graphics

Module 3

Conflicts & Crisis Management
Communication Research Methods
Media Sociology
Approaches to Mass Communication Studies

Module 4

Capstone Project 1
Elective Course 1
Elective Course 2
Multimedia Art & Design

Module 5

Elective Course 3
Multimedia Journalism
Capstone Project 2
Elective Course 4


Specialization: Advertising

Creative Industries
Media Planning
Client Management
Customer Psychology

Specialization: Development Communication

NGO Development
Technology & Social Change
Social Development & Policy
Sustainable Development Studies

Specialization: Digital Media

Advanced Entertainment Design
UX Management
Visual Merchandising
Advanced Prototyping

Specialization: Film & TV Production

Advanced Direction
Post Production
OTT Production
Advanced Screen Play

Specialization: Journalism

Newsroom Functioning
Political Communication
Magazine Journalism
Media Ethics & Laws

Course Features

Courses 12
Duration 1.5 Year
Level Graduate (18-Years Masters)