Greenwich University
Diploma in Public Relations & Corporate Communications

Diploma in Public Relations & Corporate Communications

BBA

Course Type Certificate

Course Fee Rs. 65000

Course Duration12 weeks

Course Overview

The Diploma in Public Relations and Corporate Communication is designed to equip professionals with strategic communication skills essential for success in the corporate world. The program provides hands-on training in PR strategies, media relations, crisis communication, digital PR, and brand management. The course follows a practical learning approach, with 70% hands-on activities and 30% theoretical knowledge, making it highly industry oriented.

Eligibility Criteria

• Minimum qualification: Intermediate/A-Levels or equivalent. • Professionals from business, media, marketing, or communication fields seeking PR expertise are encouraged to apply. • No prior experience in public relations is required.

Teaching Methodology

A mix of activities including hands on work and practical in individual and group work.

Course Objective

This diploma addresses the growing demand for professional training in public relations and corporate communication in Pakistan. Designed to equip learners with essential PR strategies, digital tools, and communication techniques, the program blends theory with hands-on practice-enabling participants to confidently manage media, shape brand narratives, and build organizational reputation in a digital-first world.

Learning Outcomes

  • Acquire advanced PR and corporate communication skills relevant to the Pakistani market.
  • Develop expertise in media relations, stakeholder management, and crisis communication.
  • Execute impactful PR campaigns using digital and social media platforms.
  • Understand the role of PR in business growth, reputation management, and corporate branding.
  • Gain hands-on experience in PR storytelling, influencer marketing, and corporate social responsibility (CSR) initiatives.
  • Build confidence in handling media queries, press releases, and professional communication strategies.

Learning Modules

  • 01 Foundations of PR & Corporate Communication
  • 02 Media Dynamics in PR & Corporate Communication
  • 03 Research and Strategies in PR & Corporate Communication
  • 04 Digital PR & Measuring Success
  • 05 Storytelling in PR and Corporate Communication
  • 06 Crisis Communication & Influencer Marketing
  • 07 Internal Communication and Employee Relations
  • 08 Brand Reputation Management
  • 09 Corporate Social Responsibility (CSR) and PR
  • 10 Capstone Project: Research, Strategy, Execution & Presentation
Will be announced later

Will be announced later N/A

N/A

Course Features

Time Will be announced later
Duration 12 weeks
Level Diploma
Starting Date 03/05/2025