Greenwich University

Master of Studies in Digital Media Marketing



Credit Hours36

Program Duration1.5 Years

Program Overview

The Master of Studies in Digital Marketing is a postgraduate degree planned to allow students to develop effective digital marketing strategies. Investigate into the world of digital marketing, knowledge about effective techniques to develop a rounded understanding of current and expected trends in this emerging field.


16 Years of Education

Job Market

There are a wide range of digital marketing career options, including but not limited to jobs involving Interactive technology, Mobile marketing, Search engine optimization (SEO), Search engine marketing (SEM), E-commerce, Email marketing, Marketing automation, Content management and curation, Web design development, and Analytics.

Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.

Module I

Digital Marketing: Basics
Advanced Web Design & Development
Advanced Visual Communication
Advanced Research Methods

Module II

Digital Display Advertising
Content Design
Advanced Google Analytics
Dissertation – I

Module III

Advanced SEO / SEM
Advanced App Store Optimization (AASO)
Amazon FBA e-Commerce
Dissertation - II


Internship 6-8 Weeks

Program Features

Courses 12
Duration 1.5 Years
Level Graduate