Greenwich University

Bachelor of Science in Fashion Marketing & Merchandising

Credit Hours120

Program Duration4 Years

Program Overview

The growing fashion industry entertains varying dynamics of retail and wholesale.
Our Fashion Marketing & Merchandising program skills every individual to acquire, analyze, and implement effective fashion marketing strategies, creativity, technology, implementation of Design and visual merchandising displays.

 Program objective

    The program aims to achieve the following objectives:
  1. Enable learners to create their designs.
  2. Enhance their design capability in both Fashion and Textile design.
  3. Inculcate infinite learning among learners through Digital education.
  4. Enhance leadership in professional development.
  5. Enhance entrepreneurial prospects for students in Pakistan and beyond.
  6. Enhance ability to understand the fashion industry as a Marketer or Merchandiser.

 Learning Outcomes

  1. Highly equipped with the skill, creativity, manual design, digital design, business, buy, sell, and promote.
  2. Ability to develop entrepreneurial notions and endeavors.
  3. Astonishing understanding of Marketing and Merchandising.
  4. Firm grip on technology and visual arrays.
  5. Enhance the quality of the target-oriented and risk taker in leadership.


Admissions at Greenwich university are based on 100℅ on merit. Students applying for different disciplines must clear the admission test and interview.

  • * Intermediate pass in at least 45% (12 years of education)
  • * Equivalence Certificate from IBCC (In case of O / A Levels or other foreign qualification)
  • * Diploma in relevant field or (Art and design, humanities etc.)

Career Opportunities

  • * Advertising Copywriter
  • * Buyer
  • * Costumer
  • * Department Manager
  • * Fashion Designer
  • * Fashion Advertising Director
  • * Fashion Buyer
  • * Fashion Consultant
  • * Fashion Coordinator
  • * Fashion Designer
  • * Fashion Editor
  • * Fashion Event Coordinators
  • * Import / Export Specialist
  • * Internet Retailer
  • * Manufacturer Representative
  • * Market Researcher
  • * Marketing Representative
  • * Media Sales Executive
  • * Merchandise Manager
  • * Pattern Maker
  • * Product Coordinator
  • * Product Designer
  • * Product Developer
  • * Retail Manager
  • * Retail Salesperson
  • * Textile Designer
  • * Textile Merchandising Executive
  • * Textile Testing Specialist
  • * Visual Merchandiser

Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming

Module I

English Study Skills
Pakistan Studies / History
Religious Studies / Ethics
Introduction to Fashion
Fundamentals of Design
Basic Drawing I

Module II

Foreign Language
Communication Skills
Textile & Print Making I
History of Art & Culture I
Digital Design I
Basic Drawing II

Module III

English Composition
Fashion Illustration I
Textile & Print Making II
History of Art & Culture
Draping I
Sewing I

Module IV

Academic Reading & Writing
Fashion Illustration II
Draping II
Digital Design II
Sewing II

Module V

Pattern Marking
Digital Drawing Project
History of Fashion
Marketing & Merchandising

Module VI

Research Methods in Fashion
Fashion Advertising
Fashion Styling
Surface Embellishment
Consumer Behavior

Module VII

Fashion Photography
Fashion Brand Analysis
Human Resource Management
Collection I

Module VIII

Visual Merchandising & Space Management
Collection II

Internship / Workshop

Internship 6-8 Weeks
Digital Design 3 (TUKA 3D Software)

Program Features

Courses 40
Duration 4 Years
Level Undergraduate